Example of re-designed logo.

An example of re-designed logos

(taken from http://ravikapoor.wordpress.com/)

(taken from - http://www.angadsodhi.com/wordpress/famous-logos-as-they-could-have-been/)

The above is an example of a re-designed logo. The individual used current existing logos and changed the dsign or meaning of the logos. THIS IS NOT YOUR ASSIGNMENT!

Your assignment is to localised an international logo. So this example is SIMILAR to your assignment BUT THIS IS NOT YOUR ASSIGNMENT.

ANYONE FOLLOWING THE ABOVE EXAMPLE WILL NOT GET MARKS. THESE EXAMPLES ARE JUST FOR ILLUSTRATIONS ONLY!

Assignment 1

Logos of international / foreign brands to be re-designed:

Logo 1

Logo 2

Logo 3

Logo 4

Logo 5

Logo 6

Logo 7

Logo 8

Logo 9

Assignment 1 – Redesigning logos (10%)

You are to redesign, using Illustrator only, a known international or foreign logo and customise it to fit local culture or local settings.

In other words, you are to re create a company logo to fit the localise conditions. For example, the company Shell, a Dutch company, designed the oil company logo based on their national colours. What if you were to redesign it based on local national colours or local meaning of the word shell and so on. There will be a list of international / foreign logos for you to choose from listed in the blog above. Please only use those logos.

Requirements

1) Ideation must first be drawn. In other words, you are to draw your idea on paper first prior doing it in Illustrator. The process of ideation to final output must be documented on a blog or web log that all students must create.

2) The logo should be based on a known international / foreign logo. You need not follow the original shape of the original logo. You can change it just as long they have meaning in the local context. However, you are NOT allowed to change the name of the original company and its core business.

For example, if you choose Burger King logo, you can change the Shape and colour to fit local culture but you cannot change the name of the company to Raja Burger.

3) The logo should be in colour. The colour should have meaning to the logo based on local culture and local meaning.

4) Size of the symbol – A4 and Printout the symbol and mount it on an A3 mounting board.

5) The other side of the mounting board must contain a write-up page. The write-up page must contain - the title of the logo, the meaning of the logo in local or cultural context, the meaning of the shape and the meaning of the colour and the relation to what the company represents.

6) Include your name, ID and group at the back of the mounting board.

Part II - Documentation to be done on the BLOG

(1) Include the RESEARCH you have done on the company of choice (add the web links). Select the international company and show their current logo. Only logos made from shapes not text.

(2) Include the idea of the new logo, its new meaning and so on based on local culture. This could be similar to the write-up.

(3) Include designs, sketches, references or images that you use to create your logo, tools that you used and the final output.

(4) Tools used. You are to EXPLAIN the tools that you used and learnt from the tutorials and EXPLORED.

Submission:

Students must submit the Illustrator file and title it studID_logo.ai. Date of Submission: Week 6 in tutorials to tutorial Group Leader. The student name, ID and Group must also appear inside the document.

Marks will be deducted if you do not enter your name, group and ID properly. Marks will also be deducted if there are no name, ID and group.

All class submission guidelines must be followed. Not following these requirements will mean a reduction in your marks in this exercise.

Any copying or similar logo may result in the students getting an automatic "0" mark.

No blog entries or limited blog entries may result in deduction of marks or may result in an overall mark of 0 for the assignment. So please follow the requirements listed above.

Criteria for marking:

(1) The concept itself and the proof of concept which are the sketches, references and research.

(2) Design of the logo and logo write-up.

(3) Use of the tools - the proper and creative use of the tools

(4) Write-up and documentation must be in proper English.

(5) Detail description of the process.

(6) Quality of the printing and display.

Welcome Students (Feb. 2009 Intake)

Welcome to the Computer Graphics 1 course. This is where the entries for this course begins.

Please sent in your blog url with your real names or ID in the URL to the comments of this blog.

Thanks and best of luck this new year.

Dr. Ken Neo

Missing Exercises and Assignments

Below are students who missed or did not submit their exercises or assignments or did not follow requirements. If there are any mistakes, please see me or Mdm Lydia as soon as possible. You have till 12/01/09 by 12pm to make any changes. After that, no changes and all the marks shall stand.

Good luck in the Final Exam!

Missing Exercises and Assignments

Inclass 1
1041111369


Inclass 2
1061110191
1041111369


Inclass 3
1081106703
1061110191
1081103460
1052400030


Inclass 4
1071113382
1081106703
1061110191
1081103460
1071120518
1052400030
1051109871
1071120511


Inclass 5
1061102561
1041111369


Inclass 6
1061102561
1061110191
1071120518
1051109871
1071112744
1011167607
1041111369
1041107322


Assign 2
1041105794
1061110048
1081106703
1061110191
1052400030
1011167607
1041107322

Medical Emergency

Due to a medical emergency, I am unable to make it to class this morning. Please do the following:

(1) Submission for Assignment 2 will be on the 23rd December for Mdm Lydia or to me on Jan 2nd, Friday between 1030-1130 am in my office, Room 2045 in FCM.

For those submitting to me bring the following:
(a) Assignment 1 copy in psd and jpg format
(b) Assignment 2 in psd and jpg format

(2) Content for final exam:
(a) Format for Final Exam is 4 essay, pick three.
(b) Study the following topics:
- Compression techniques
- Design principles
- Colour and resolution (see Web module)
- File format
- Bitmap Characteristics

These notes can be taken from MMLS as the notes are there.

(3) I have uploaded a web module (http://pesona.mmu.edu.my/~tkneo/digital_images/) in place of this class. Please go to that site for your class notes for this lecture. Concentrate particularly on the topic of colour.

(4) I will be in my office this afternoon after 2pm. For those wanting to see me then, please come to my office or make an appointment to see me via my MMU email.

(5) Result of your mid-term and assignment 1 will be uploaded tomorrow or this week. FYI, your midterm grades ranged from 2 to 13 out of 20.

(6) For those legible for a makeup midterm, please see me this afternoon at around 2pm in my office. I have a meeting at 3pm so we will either take the mid-term before my meeting or after my meeting around 430 pm. Please confirm with me again via my mmu email.

(7) If you need to see me, please make an appointment to do so between 2pm till 530 pm today or tomorrow, between 930am-1230 pm. Else, please email me at my MMU email. Or if you have any questions, please ask them in this blog.

Thank you and apologies for the cancellation but it was unavoidable.

Dr. Neo

Online notes

The notes for lectures are in the MMLS now in the schedule area. Please download and look at it for the mid term.

Content for the mid term:

Lecture notes and content on compression, file formats and resolution
Lecture notes and content on design principles
Lecture notes and content that is on the web-based module. The URL is in the previous entry in this blog.
Notes on Photoshop but need not study steps.

Format - 20 Multiple choice questions.
Venue - FOM classroom

If you have any questions, please let me know here in the entries or comments or email me to my MMU email account.

Online lecture - this week

Since I will be gone this week, please go to this website for this week's lecture.

http://pesona.mmu.edu.my/~tkneo/digital_images/

Any problems with it let me know.

Normal classes in FOM building will resume next week as per schedule.

Thanks

Dr. Neo